To introduce the world to their new 360 Camera, Samsung engaged Madison + Vine to architect and execute a social-driven campaign. M+V engaged Casey Neistat and supermodel Karlie Kloss, two highly engaging influencers with significant social reach. By combining the equity of a social filmmaker like Casey with Karlie, a self-proclaimed tech novice, we were able to authentically communicate the power of the product with its ease of use. The series garnered millions of organic views and helped ignite product sales for Samsung.
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