To help Gatorade strengthen their brand equity with teen athletes, the brand partnered with Madison + Vine to develop and and execute their “Win From Within” campaign. At the heart of the campaign was a series of digital shorts, showcasing stories of inspirational competitive athlete who have achieved greatness against all odds and who embody the “Win From Within” spirit, an inner drive to push and improve their performance daily.
Video Series
Video Series
Video Series
Immediately following distribution, the engagement signaled the client to integrate this digital series into broadcast media, thereby acknowledging the quality of the content regardless of platform.
