Turn Up the Love

AT&T asked Madison + Vine to create a memorable and innovative 2018 Pride campaign to shift brand perception among LGBTQ+ millennials and to raise awareness and donations for AT&T’s charity partners, The Trevor Project and LOVELOUD Foundation.

Through a multi-platform campaign that included an influencer-driven docu-series, two live-streamed music festivals, and a UGC music contest, AT&T’s Turn Up The Love campaign amplified the message of unconditional love and acceptance of all for the world to hear. The campaign inspired millions, shattered records, and raised over a million dollars.